Veritas University Staff Directory

Solomon Jeresa is a Lecturer in Marketing and Advertising programme under the Department of Business Administration. He holds M.Sc. Degree in Business Administration and B.Sc. Degree in Marketing. He is currently pursuing his MPhi/PhD degree programme in Business Administration in Nasawara State University, Keffi. He is graduate member of the Nigerian Institute of Management (NIM) and holds a Proficiency certificate in Management from Nigerian Institute of Management and a prospective student in Nigeria Chattered Institute of Marketing. His research interests include: Marketing Management, International and global marketing, Branding and Rebranding, Business and Cash Management as well Petroleum marketing.

Key Publications

The role of liquidity and profitability as a tool for effective cash management in Nigerian Commercial Banks. (American Journal of Theoretical and Applied Business - Science Publishing Group)December 29, 2016