Veritas University Staff Directory

John Sambe B.Sc, M.Sc, PhD

Prof John A. Sambe is a professor of Mass Communication. He was born at Adikpo Nanev, Kwande local government area of Benue State Nigeria.  Professor Sambe obtained his PhD from University of Ibadan in September 1991. 

Professor Sambe has lectured in different Universities and widely published within and outside the country.

Professor Sambe has worked extensively as external examiner and consultant to many Universities and Polytechnics, he has also successfully supervised many Ph.D students.


  • Sambe J.A (1976): Media coverage of the Civil War in Nigeria: The American TV Network. Lagos: Aboki Publishers Ltd.
  • Sambe . J.A. (2001): Introduction to Mass Communication Practice in Nigeria. Ibadan: Spectrum Book Limited.
  • Sambe J.A. and Jack Abah (2002) The Basics of Editing and Graphics of Communication. Makurdi: Aboki Publishers Ltd. Makurdi.
  • Sambe J.A. and U.D Ikomi Esq. (2002) Introduction to Media Law and Ethics, Ibadan: Calton Publishers Limited
  • Sambe J.A. (2009): Ed. Nigerian Mass Communication Association Journal (NMCAJ) 236 Pages. Published by Department of Mass Communication, PMB 109119 Makurdi, Benue State. Publishers: Omman Publishers Makurdi, Benue State.
  • Sambe J.A. (2009) Ed Makurdi Journal of Communication Research (MJCR) 240 Pages. A Publication of Department of Mass Communication Research Circle (CRC). Department of Mass Communication, Benue State University, Makurdi, Nigeria. Hakeem Publishers MKD.
  • Sambe J.A (2012): Ed. Kwarafaja Journal of Contemporary Research. A peer review journal. Published by the Department of Mass Communication. College of Management and Social Sciences, Kwararafa University, Wukari.
  • Sambe J.A. (2014) Ed. Mass Media Modules for Tertiary Institutions in Nigeria. Published by the Department of Mass Communication, Benson Idahosa University. Produced by University of Benin Press.


  • Sambe J.A (1994): Public Relations and Democracy: National Public Relations Conference, Makurdi.
  • Sambe J.A. (1994): The Youth as Leaders of Tomorrow: Conference by the national union of Benue State Student Agency.
  • Sambe J.A (1996) Investigating the policy and crime. International conference. Investigative Reporters and Editors in Africa. ITF Conference hall, Jos
  • Sambe J.A. (1996): The Cultural Policy for Mass Communication in Nigeria. National Conference on cultural Policy-Presentation Committee. Ibadan
  • Sambe J.A. (1996): Radio Drama – Scripted Versus Improvised Drama.  Workshop organized by Goethe institute and The Nigerian Travelling Theatre. Lagos.
  • Sambe J.A. (1997): Environmental Degradation and Public Relations. National Workshop on the Environment, The Media and Sustainable Development in Nigeria. By environmental stewardship Foundation in Association with Nigerian Union of Journalists, Makurdi, Benue State.
  • Sambe J.A. (1998): Mass Communication; A Catalyst for development workshop, on Communication for Rapid Rural Development by the Nigerian Union of Journalists. Makurdi.
  • Sambe J.A. (1998): The Role of Mass Media in the Eradication of Cultism, examination practices and Drug Abuse, by the Ministry of Information Youth and Culture on the menace of Cultism: Makurdi.
  • Sambe J.A: (1999): Advertising Practitioners Council of Nigeria [APCON] seminar at Lokoja, Kogi state on the Integrated Marketing Communication and New Advertising, paper presented on “Integrated Marketing Communication and Gratification”
  • Sambe J.A. (2002): Grassroots News Gathering and Development Journalism. Organised by the Benue State Deputy Governor Press Office Unit in Conjunction with Starix Communications, Tarka Foundation. Makurdi.
  • Sambe J.A (2002): Basic Effective Public Relations Guide. Resource Person / Trainer: Rotaract Officers Training Seminar. Benue State University Auditorium, Makurdi.
  • Sambe J.A. (2003) Strategic Communication, Conflict, content and Applications for Building a Cohesive and Development-Oriented Nasarawa and Benue states. Paper presented at the workshop organized by the Nasarawa State House of Assembly. Lafia, Nasarawa State.
  • Sambe J.A. (2005) Ethics in Journalism Practice. Paper presented at the 39th World Communication day, organized Benue State Chapter of Catholic Media practitioners
  • Sambe J.A. (2006): Northern Nigeria and the Mass Media Past, Present and Future. Paper presented at international Conference on Communication, Mass Media and Popular culture in Northern Nigeria. Kano
  • Sambe J.A (2006): Public Relations and the Challenge of Democracy in Nigeria. Paper presented at the Nigerian Institute of Public Relations conference, Makurdi.
  • Sambe J.A (2011): Effective Public Relations in Government Establishment: An Evaluation. A Paper presented at the National Public Relations Conference for Government Establishments; Organized by Maxcom Global Ventures Endorsed by the Federal Ministry of Information. Abuja.
  • Sambe. J. and Nyam. I. (2018). “Contemporary Media Technologies and Programmes syndication: Copyright Infringment Concerns in Nigeria ”. International Journal of Humanities and Social Science: Insights and Transformation. Vol. 3, Issue 2-2018.
  • Sambe. J. and Nyam. I. (2018). “Nigeria Media and Major Activities covered in 2005”. International Journal on Transformation of Media, Journalism and Mass Communication. Vol. 3, Issue 2-2018.