VERITAS UNIVERSITY ABUJA

Accounting

 

Marketing and Advertising

STRUCTURE

The Department of Marketing and Advertising is an offshoot of the defunct Department of Management Sciences, one of the six foundation departments of Veritas University Abuja (The Catholic University of Nigeria), which took off in the 2008/2009 academic session after the University was established in 2007. From its inception, the defunct Department of Management Sciences offered two undergraduate degree programmes, namely,

i. B. Sc. (Accounting), and
ii. B. Sc. (Marketing and Advertising)

In 2013, these two degree programmes became independent departments.

The academic curricula of the Department is based on the Benchmark and Minimum Academic Standards (BMAS) as stipulated by the National Universities Commission (NUC) and the examination syllabi of the relevant professional bodies, such as the Institute of Chartered Accountants of Nigeria (ICAN), to which many of the undergraduate students aspire to belong.

MISSION OF THE DEPARTMENT

To make its Marketing and Advertising programme responsive to the needs of the graduates, the government, industry, and the society thereby supporting the socioeconomic and moral development of the country and scientific research to advance knowledge in the disciplines it offers.

PHILOSOPHY AND OBJECTIVES

Philosophy

The philosophy of the B. Sc. in Marketing and Advertising programme is to produce graduates equipped with the technical, personal and analytical skills and with a broad approach to markets, marketing and marketing management, developing their knowledge and skills in ways that enable them to think strategically about the growth of organizations and develop effective marketing practices that both shape the markets and lead to organizational growth and success.

Objectives

Marketing is a fast-growing creative industry/profession. The programme is designed for students with specialist interests in retail marketing, brand management, advertising and marketing communications, media, and tourism management. The programme enables students to develop a strong commercial awareness and instincts for consumer behaviour, with an informed business sense, strong research skills and a sharpened capacity for interpreting, reporting and communicating information.

The objectives of the B. Sc. in Marketing and Advertising programme are to:

  1. i. Enable students to develop a strong theoretical and practical grounding in the marketing discipline.
    ii. Produce graduates with knowledge of a multitude of dynamic industry contexts for exploring global business growth strategies.
    iii. Prepare students for a business career in marketing management with a strong emphasis on the theory and practice of business, as well as consumer marketing.
    iv. Produce graduates with business and entrepreneurial skills, as well as research, analytical, team working, communication, and presentation skills.